Your Buyers Are Asking ChatGPT About You. Here's How to Check What It Says.

Before your last three customers booked a demo, there’s a decent chance they asked an AI assistant a question like “what’s the best [your category] for [their situation]?”. and made a shortlist from the answer.

Here’s the uncomfortable part: most companies have never once checked what that answer says.

The five-minute audit

Open ChatGPT, Gemini, and Perplexity, and ask each one the questions your buyers actually ask:

1. The category question. “What are the best [your category] tools for [your ICP]?”
2. The comparison question. “[You] vs [your top competitor]. which should I choose?”
3. The direct question. “What does [your company] do, and who is it for?”

Score yourself honestly: Did you appear at all? Was the description accurate? Was it current. or does the AI think you’re the company you were three years ago?

What the results usually show

In my experience running this exercise, companies land in one of three buckets: invisible (the AI recommends competitors and never mentions you), misrepresented (you appear, but the description is stale or wrong), or present but losing (you’re mentioned, a competitor is recommended).

Every one of those is fixable. with structured data, content that clearly states who you serve, and the third-party citations AI assistants lean on. In a recent engagement, that work grew AI visibility from 16% to 27% in 30 days.

Why this compounds

Unlike a paid channel, answer-engine visibility doesn’t reset to zero when you stop spending. The entities, citations, and content that make you visible keep working. which is why the companies moving first are building a moat the late movers will pay dearly to cross.

Run the audit. If what you find bothers you, tell me about it. the worst case is you get a useful outside read.